Member Engagement

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Member Engagement

Engagement is more than app usage - it’s about helping members grow spiritually and connect in community. SoapBox provides tools to understand, measure, and improve engagement.

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Understanding Engagement

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What Is Engagement?

True engagement includes:

• Spiritual Growth - Using tools for personal faith development
• Community Connection - Interacting with other members
• Church Participation - Attending, serving, giving
• Content Consumption - Reading, watching, learning

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Why It Matters

Engaged members:

• Grow deeper in faith
• Build lasting relationships
• Contribute to church mission
• Invite others to join
• Stay connected long-term

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Engagement Metrics

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Engagement Score

Each member has an engagement score based on:

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Engagement Levels

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Tracking Engagement

View engagement data:

1. Go to Admin > Analytics > Engagement
2. See overall engagement metrics
3. Drill down to individual levels
4. Identify trends over time

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Engagement Strategies

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For New Members

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For Active Members

Keep engaged members growing:

• Regular spiritual challenges
• Leadership opportunities
• Deeper community
• Service opportunities

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For Inactive Members

Re-engage dormant members:

• Gentle check-in
• Fresh invitation
• Remove barriers
• Personal connection

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Engagement Tools

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Automated Sequences

Set up engagement campaigns: Welcome Series

• Day 1: Welcome email
• Day 3: App tips
• Day 7: Group invitation
• Day 14: Check-in

Re-engagement

• 30 days inactive: Gentle reminder
• 60 days: Staff notification
• 90 days: Personal outreach

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Push Notifications

Strategic notifications:

• Daily verse reminders
• Prayer prompts
• Event reminders
• Celebration messages

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Email Campaigns

Regular communication:

• Weekly updates
• Monthly highlights
• Personal milestones
• Special invitations

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Gamification

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SoapBox Points

Members earn points for:

• Daily login
• Bible reading
• Journal entries
• Prayer activity
• Community participation
• Event attendance
• Serving hours

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Achievements

Unlock badges for:

• Reading streaks
• Prayer consistency
• Community engagement
• Serving milestones
• Giving faithfulness

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Leaderboards

Optional competitive elements:

• Small group challenges
• Church-wide campaigns
• Campus competitions

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Personal Engagement

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Individual Outreach

Identify members needing connection:

1. View low-engagement members
2. Assign to staff/volunteer
3. Make personal contact
4. Document outcome
5. Follow up

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Care Lists

Create lists for follow-up:

• New members
• Recently inactive
• Life events
• Care needs

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Assigning Care

Distribute pastoral care:

• Assign members to staff
• Track touchpoints
• Document conversations
• Schedule follow-ups

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Group Engagement

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Small Group Connection

Groups drive engagement:

• Members in groups are 5x more engaged
• Focus on getting members connected
• Track unconnected members
• Make joining easy

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Group Health

Healthy groups = engaged members:

• Monitor group attendance
• Support struggling groups
• Celebrate thriving groups
• Multiply growing groups

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Event Engagement

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Event Strategy

Events build connection:

• Regular gathering opportunities
• Variety of event types
• Easy registration
• Personal invitation

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Post-Event Follow-Up

Maximize event impact:

• Thank attendees
• Share highlights
• Invite to next step
• Connect newcomers

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Content Engagement

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Creating Engaging Content

Content that connects:

• Relevant topics
• Accessible format
• Regular publishing
• Interactive elements

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Content Calendar

Plan engagement content:

• Daily devotionals
• Weekly features
• Monthly challenges
• Seasonal campaigns

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Measuring Success

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Key Metrics

Track engagement health:

• Weekly active percentage
• New member retention
• Group connection rate
• Event participation
• Giving percentage

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Setting Goals

Example engagement goals:

• 50% weekly active
• 80% 90-day retention
• 60% in groups
• 40% serving

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Regular Review

Weekly/monthly engagement reviews:

• Current metrics vs. goals
• Trend analysis
• Action items
• Celebrate wins

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Engagement Best Practices

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Next Steps