Church Analytics
SoapBox Analytics gives you visibility into your church’s health and growth. Make informed decisions based on real data about engagement, giving, and more.Analytics Dashboard
Accessing Analytics
Go to Admin > Analytics to see your dashboard.Dashboard Overview
Your main dashboard shows:- Key metrics at a glance
- Trend graphs
- Comparison to previous periods
- Action items
Key Metrics
Membership Metrics
Total Members
Current congregation size.
New Members
Recent sign-ups.
Growth Rate
Percentage change over time.
Engagement Metrics
| Metric | Description |
|---|---|
| Weekly Active | Members active in past 7 days |
| Monthly Active | Members active in past 30 days |
| Engagement Rate | Active ÷ Total members |
| Retention | Members still active after X months |
Content Metrics
- Posts created
- Comments and reactions
- Prayer requests
- Journal entries
- Bible reading activity
Giving Metrics
- Total giving
- Average gift size
- Recurring vs. one-time
- Donor count
- Fund breakdown
Time-Based Analysis
Date Ranges
Analyze any period:- Last 7 days
- Last 30 days
- Last 90 days
- Last 12 months
- Custom range
Comparisons
Compare periods:- This month vs. last month
- This year vs. last year
- Pre/post specific dates
- Seasonal comparisons
Trend Lines
Visualize patterns:- Growth over time
- Engagement trends
- Giving patterns
- Seasonal variations
Engagement Analytics
Activity Breakdown
See what members are doing:- App opens
- Bible reading
- Journaling
- Prayer wall activity
- Community interaction
- Group participation
Engagement Scoring
Each member gets an engagement score:- Based on activity frequency
- Weighted by activity type
- Updated regularly
- Useful for identifying who needs connection
Cohort Analysis
Track groups over time:- New member retention
- First-week activity
- Long-term engagement
- Drop-off points
Giving Analytics
Giving Trends
Track financial health:- Weekly giving totals
- Monthly averages
- Year-over-year comparison
- Goal tracking
Donor Analysis
Understand your givers:- First-time donors
- Recurring givers
- Lapsed donors
- Giving frequency
Fund Performance
See giving by fund:- General fund trends
- Mission giving
- Building fund progress
- Campaign performance
Group Analytics
Small Group Health
Track group ministry:- Total active groups
- Members in groups
- Connection percentage
- Group attendance
Group Engagement
- Group activity levels
- Discussion participation
- Prayer activity
- Leader engagement
Gaps Analysis
Identify needs:- Members not in groups
- Under-served demographics
- Geographic gaps
- Capacity issues
Event Analytics
Event Performance
Track event success:- RSVP vs. attendance
- Check-in rates
- First-time attendees
- Repeat attendance
Event Trends
- Popular event types
- Best-performing times
- Seasonal patterns
- Growth over time
Campus Analytics
Campus Comparison
For multi-campus churches:- Side-by-side metrics
- Per-campus trends
- Relative performance
- Resource allocation insights
Campus Health
Individual campus metrics:- Local engagement
- Campus giving
- Group participation
- Event attendance
Custom Dashboards
Creating Dashboards
Build custom views:- Go to Analytics > Custom
- Click New Dashboard
- Add widgets
- Arrange layout
- Save
Widget Types
- Number cards
- Line charts
- Bar graphs
- Pie charts
- Tables
- Trend indicators
Sharing Dashboards
Share with your team:- Save dashboard
- Set permissions
- Share link
- Schedule email delivery
Reports from Analytics
Generating Reports
Turn analytics into reports:- View desired data
- Click Export
- Choose format (PDF, Excel, CSV)
- Download or email
Scheduled Reports
Automate report delivery:- Weekly summaries
- Monthly reports
- Board reports
- Staff updates
Actionable Insights
Automated Insights
SoapBox highlights:- Unusual changes
- Opportunities
- Concerns
- Achievements
Example Insights
- “Engagement up 15% this month”
- “23 members haven’t logged in for 30 days”
- “Giving is trending below last year”
- “Youth group attendance doubled”
Data Privacy
What We Track
Analytics are based on:- App usage (anonymized for trends)
- Giving transactions
- Event attendance
- Engagement activities
What We Don’t Track
- Private message content
- Personal journal entries
- Anonymous prayer details
- Sensitive information
Member Privacy
Members can:- View their own data
- Request data export
- Request deletion
- Control tracking preferences
Best Practices
Review Regularly
Review Regularly
Make analytics review a weekly habit. Trends are more valuable than snapshots.
Focus on Trends
Focus on Trends
Don’t overreact to single data points. Look for patterns over time.
Set Goals
Set Goals
Use analytics to set and track specific, measurable goals.
Share Appropriately
Share Appropriately
Act on Insights
Act on Insights
Data is only valuable if it drives action. Create follow-up plans.
Compare Carefully
Compare Carefully
Every church is different. Compare to your own history more than other churches.